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Elves Behavin' Badly to exhibit at Brand Licensing Europe (BLE) for the first time

Posted on Aug 16th, 2018


9 - 11th October, London Olympia

Elves Behavin' Badly are exhibiting at BLE for the first time in October 2018 and will use the event as a platform to launch a new licensing programme for selected product categories. 

"We had great success last year with our break out doll craze, Elves Behavin' Badly and want to build upon the brand fame by launching our licensing programme this year at the BLE", said Paul Beverley, Managing Director, PMS International Group Plc. 

Elves Behavin' Badly is a fantastic range of elf dolls and accessories which are all about putting the fun and games back into Christmas, and providing the perfect fodder for parents and millennials hungry for social media content. 

In addition to launching our licensing programme at the BLE 2018, PMS International Group Plc, the Company behind the brand, we have invested in a major Christmas marketing and communications campaign, with the award winning creative agency Taylor Herring.

Visitors to BLE can find Elves Behavin' Badly on Stand F105, which takes place 9-11 October 2018 at London’s Olympia. Visitor registration opens in June at 


For media information:

For Media Enquiries please contact

Sarah Lawrence 

01268 50 50 50 


About Brand Licensing Europe, part of UBM’s Global Licensing Group

Brand Licensing Europe 2018 ( takes place from 9-11 October 2018 at Olympia London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 20th year, BLE 2018 will feature over 280 exhibitors showcasing over 2,500 brands, characters and images. A free educational programme runs alongside the show featuring advice and sector-specific sessions, workshops and panel discussions along with keynotes from industry trailblazers.

Brand Licensing Europe is owned by UBM and is sponsored by the international Licensing Industry Merchandisers' Association (LIMA). License Global is the official publication.





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